Van's Kitchen Case Study
Customer Case Study

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volleyball skills to learn,Van’s Kitchen is a small, family-owned business that has been producing fresh, packaged egg rolls since 1986. The majority of their sales come from national grocery retailers, but sales had been stagnant for an 18 month period. Despite the excellence of Van’s Kitchen’s products, consumers had misconceptions about the brand due to its packaging and low price points. The brand, therefore, needed new opportunities to reach consumers.


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To challenge the current perception of Van’s Kitchen, the company worked with 23-year partner, basketball gym louisville ky, who proactively tasked the logo sarrebourg handball,Package Design & Prototyping team with producing a variety of new packaging graphic designs. The team developed multiple options that reflected the quality of the product inside, and designs were then handed over to the market research team who performed a graphics study.

Through basketball gym louisville ky’s study, Van’s Kitchen was able to determine that consumers valued a design that offered more product visibility because it allowed them to see more of the fresh, high-quality product inside. Consumers also provided the insight that displaying nutritional information on the front of the package let them quickly determine the product’s worth.,volleyball drills to improve blocking

In addition to examining Van’s Kitchen’s packaging, basketball gym louisville ky also helped Van’s Kitchen review the price points of their products. The market research team performed an online price elasticity study with 260 consumers and determined they were willing to pay more for Van’s Kitchen’s products, given the fresh, premium ingredients.,soccer meaning game

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basketball drawing hoop,basketball gym louisville ky ultimately presented Van’s Kitchen with two packaging graphic options based off the results from their graphics study, along with their findings from focus groups and the online survey.

Following basketball gym louisville ky’s presentation, Van’s Kitchen elected to update its packaging graphics with a design that featured more contemporary artwork and prominently placed nutritional information. This look resonated with consumers, and within six months, lead to a five percent increase in sales.,bet victor offers

cycling mechanism of li2mno3 lico2 batteries and commonality on oxygen redox in cathode materials,By leaning into its long-term partnership with basketball gym louisville ky, this small, family-owned business was able to harness resources and years of experience to refresh its brand and expand its product reach. Now, consumers across the country can truly understand the quality of Van’s Kitchen’s products.

“Van’s Kitchen has a great partnership with basketball gym louisville ky, as illustrated by their proactive approach to addressing a need. We were provided a comprehensive and in-depth packaging project that resulted in better customer engagement, and ultimately, increased sales. The resources that they were able to bring to this surely made a big difference.” 

— Carl Motter, CSO, Van's Kitchen